International Expansion: Research and Learnings from the Wild

International expansion is a massive growth opportunity for SaaS companies, but there is no official playbook. There is however a lot of research and experience to inform what to do, lets discuss...

Note: This post is a build on my podcast discussion with Marcel Hollerback, co-founder of Productsup and investor Cavalry Ventures, where we discussed his experience expanding his company from Germany to the U.S…. Enjoy!