When sales no longer needs to be founder-led
When is the right time to shift from a founder-led sale to one that is led by the first sales hire?
Sales reps need three things to do their job:
What is the product / service (and problem it solves)
Who is the prospect to hunt (vertical foci and ideal titles)
What is the pricing model
Bonus if one can:
Identify prospects experiencing the problem prior to contacting them1
Have prepared responses for common questions or objections
A founder visions and often b…
