In/organic: Exploring M&A for SaaS & Marketing Agencies
In/Organic Podcast
E28: Digital Agency M&A Market Roundup Q225
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E28: Digital Agency M&A Market Roundup Q225

Deep dive on interesting deals completed in Q225 including Publicis + Captiv8 and Brainlabs + Exverus

Summary

In this episode of the Inorganic Podcast, hosts Ayelet Shipley and Christian Hassold, co-hosts of the In/organic Podcast, discuss the current state of mergers and acquisitions (M&A) in the agency sector, focusing on Q2 activity. They explore market trends, deal multiples, notable acquisitions, and the importance of strategic fit in the current M&A landscape. The conversation also touches on the valuation of tech-enabled agencies, the luxury market's unique characteristics, and expectations for future market activity in Q3 and Q4.

Takeaways

  • Deals still happening, but the market is pickier.

  • Timing exits for the next 2021-2022 won’t work

  • Seller valuation expectations still mixed bag

  • Digital services continue to grow in demand.

  • Strategic buyers are looking for very specific needs (culture fit, capabilities, clients, and case studies)

  • Q3 and Q4 should see more deal activity based on deal flow signals

Chapters

02:25 Q2 Market Trends & Valuation Multiples
06:24 What Makes a Deal Stand Out in Q2
09:16 Media, AI, and Buyer Control Strategies
11:29 Captiv8 and the SaaS-Driven Valuation Uplift
14:24 Should Agencies Rebrand Themselves as SaaS?
17:35 Luxury Roll-Ups and the Together Group Model
20:29 Market Shift: From Roll-Up Volume to Strategic Fit
24:39 Resetting Expectations Around Multiples
28:33 Q3 & Q4 Deal Flow Outlook
30:45 Previewing Themes for the Next Episode

Connect with Christian and Ayelet on LinkedIn and YouTube
Ayelet’s LinkedIn: https://www.linkedin.com/in/ayelet-shipley-b16330149/
Christian's LinkedIn: https://www.linkedin.com/in/hassold/
In/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featured

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